Type A Personalities…Unite!

by Sarah Hunter
Some people thrive in chaos. Some people have “artsy” tendencies and the ability to make an eclectic design look amazing. I am neither of those people. I thrive on order and symmetry. Meaning, my first instinct is always to put a pair of candlesticks on either side of a centerpiece; pillows on both ends of a sofa; a large charm centered between two smaller ones.
This is especially true when it comes to building a classic charm bracelet, I stick with my symmetrical nature and build from the center out. It just works. I don’t try to fight it, I just embrace it.
Let’s say we pick a bee for the centerpiece… Then I’ll pick two more large pieces halfway to the left and right (yea symmetry!). In between, I try to get a teensy bit random, but with limits—a pop of color on both sides, a flash of sparkle, and a few ‘signatures’ like an initial, some good-luck charms, or a big, fat diamond. Okay, maybe not a diamond, but you get the idea.

Sometimes it’s OK to be symmetrical, right?

But what if you can’t stand symmetry? Don’t fret, you too can build a beautiful charm bracelet! Joydean’s Trollbead bracelet is a perfect example. Over the years, she’s collected a piece there, and a piece here, and when you do it this way (over time), it’s a bit easier to fall in love with a not-so-symetrical piece of gorgeous jewelry.


We carry two lines of charm and beads, Brighton and Trollbeads, and we have several staff with a great eye for design, both symmetrical and not. Come by and let us help you create a piece of jewelry that fits your style!


Navy Is the New Black

Everything and everyone looks good in navy.  Why? It is more forgiving than black, less harsh and carries with it a subtle whiff of sophistication. Navy stripes look better with any other color, and it’s both classic and sharp at the same time.

CropperCapture[70]Stylish women loving navy blue is not breaking news. Ruth Chapman, CEO of matchesfashion.com believes that navy has become a shorthand for people in fashion. She identifies a moment about five years ago when the color’s image got a reboot. “Denim was a big fashion influence and then the blazer with gold buttons became a thing. Previously, navy blue had an image of being something your mother would have worn, but then it became really right to wear it. It’s flattering for daytime or nighttime…” Chapman’s customers agree. Navy has been the best-selling color at matchesfashion.com for the past 18 months. Indeed, throughout the fashion industry navy blue is seeing a resurgence that indicates its here to stay, and not just the color of week.

Vera Bradley’s scarves and handbags in navy prints allow you to add “pops” of the classic color, which is great if you’re just not sold on wearing it on a larger scale. And if you’re like me (stuck on wearing solid dark colors because its what you’re comfortable in), a scarf and matching handbag instantly update your look!

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On the other hand, if you already love a navy sweater paired with khakis, the best way to upgrade your style this season is to accessorize! Brighton’s timelessly styled necklaces add a soft, feminine touch.  Adding a necklace, bangle, and earrings are also a great way to take your navy look from day to night.

CropperCapture[68]And of course, the great thing about accessories like Vera and Brighton is that you don’t have endure the trauma of trying them on in the dressing room. Who doesn’t appreciate that?! Stop in and let us help you incorporate navy into your look, in a way that makes you feel comfortable and beautiful!

Frameless Custom Framing

Frameless custom framing? This has got to be the definition of an oxymoron, right? Well, yes… and no. Let me explain.

These frameless wall displays “float” your art in between two panels of clear acrylic. The result is a clean presentation of your most treasured art. But what really makes these special is the fact that you will only hang it once but can change out the art in a matter of seconds without disassembling the whole thing! To change out the display, you just unscrew the caps that sandwich the panels together. Still not convinced? Let’s look at a few practical real-life uses…wexel wall display
1. As seasons change, so does the flora. Imagine one of these on a kitchen wall…In April, I would place a singular, dried flower that reminds me Spring inside. In the Fall, I would replace the flower with a few brightly colored leaves. It’s a simple, clean, yet bold shot of color.
2. Give your kids’ art the gallery treatment. Can you imagine the smile on your child’s face when they see their latest art project is up on the wall next to your other artwork? Next week when they come home with another drawing or a “gold star” award, you can swap it out in as much time as it would take to slap it on the fridge with a magnet, but waaaaaay cooler. Just ask them. 🙂

3. Scrapbook your wall! I love the idea of scrapbooking, EXCEPT for the fact that your memories are stored inside a book, and books are generally kept closed. Go ahead and create the ultimate scrapbook page(s) for your latest family vacation, and put it somewhere you can see it everyday. And when you get bored with it, put a different “page” up there!
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Beautiful greeting cards, certificates, the possibilities are endless. We have two multipurpose sizes in stock, and we can custom order specific sizes for you. Stop by to see some of the ways we use these in the store, or bring in some of your own artwork and we’ll help you put one together!

Research shows framed art makes you happy

by Joydean Sorensen

Did you know that framing your art can actually make you happier? It doesn’t have to be fancy or extremely expensive, either!

Research shows that the simple act of looking at a painting (or a poster) you love lights up one of the pleasure centers in your brain. “The more beautiful something is to you, the more intense the activity,” says Semir Zeki, a professor of neuroaesthetics at University College London. Its not just home decor, its an investment in you.

Custom framing serves to create a unique presentation of your artwork. It can reflect your personality and enhance your living space while providing protection from deterioration and damage.


You’re probably asking “With so many frames available at discount stores, why should I pay more for professional framing?” We’re so glad you asked!


Without professional framing, air pollution, light, moisture, insects, acidic, airborne materials and household cleaners will damage your photos, artwork and memorabilia. Included in our services are acid free mats, backing and adhesives, as well as UV protective glass to help to protect your artwork


An investment in custom framing will ensure that your most important memories are preserved to share with future generations. It doesn’t have to be priceless art to be priceless to you and your family


Art, whether it’s a Rembrant, a family photo, or a movie poster, is comprised of two elements; the piece and frame it is presented in. Our experienced designers can help you choose the perfect frame, matting, and glass to enhance whatever it is that you want to preserve and enjoy.

Come see us today for a free, custom quote!

Why custom framing costs more than you thought…

The price of a custom picture frame can seem like a crazy affair to anybody who steps into a frame shop for the first time. The shock is almost universal as the price of the frame, matting, glazing and backing is totaled and presented to the customer.  Nobody, including us, like paying more than what we think is a fair price for anything , however, there is a perfectly good explanation why frames cost what they do, and it is not to make the frame shop owner a rich person. In the spirit of consumer empowerment and education, we thought we would devote a few paragraphs to explaining the economics behind the pricing of picture frames.

From the Mill to the Manufacturer

Creating a frame starts with a wooden board which is routed into a particular shape. The process produces a repeated pattern thereby shaping the wood into a desired shape. In the case of picture framing, the shape formed is one that will be suitable for framing and this could be a shape such as swan, half-round or flat. Frame molding typically has a design and finish that is more intricate, therefore, more expensive to produce than other types of molding. Of course, all of these steps results in specialized labor and material costs being added to the product cost.

From Molding Manufacturer to Wholesaler
Once produced, the molding will move from the manufacturer to a wholesaler, who will purchase large quantities of the product at a volume discount, according to the costs required to manufacture the product. That is, the thicker, more elaborate molding with specialty finishes will cost more than a simple 1″ molding that is painted black.

From the Wholesaler to the Retailer

As in most industries, wholesalers sell their inventory in smaller quantities within their geographic distribution area. The value they add is that they can store thousands of different moldings and sell small quantities to frame shops like ours, but they charge a premium for this convenience. A framing wholesaler’s mark-up will be anywhere between 10% and 50%.

From Gallows to our Customer

Rarely can a piece be custom framed for less than $100, even if it’s only an 8″ x 10″ picture. To understand this, let’s take a closer look at the economics of frame shops, specifically at our customer base.

While a molding manufacturer sells within a whole country and a wholesaler sells to a smaller region, an individual frame shop’s customer base is limited to a very small geographic area, like Pocatello. As a result, the unit sales volume for a frame shop will be relatively low.

In addition to the cost of the molding itself, there are many other aspects of a custom frame that aren’t as visible as the frame itself, but are integral to it. Matting, glass, backing and hangers all add to the cost. But wait…there’s more! The retailer also needs a specialty saw to cut the molding down further, a specialty saw for glass, a specialty saw for the matting and the services of an experience, certified custom framer. It’s worth noting that Gallows is the ONLY framing shop in Pocatello that cuts its own molding, which actually reduces the cost to our customers. Other framing shops must pay someone else to cut the molding down for them.

Now you’re in the know

From routing the plain wood into a beautiful piece of molding, to selecting the right frame and mat for your art, and all the bits and pieces that are added to protect the artwork and hang it safely in your home, there is so much more to custom framing than meets than eye.

In custom framing, the old adage “You get what you pay for” really does apply! Rest assured, we always put our 30+ years of experience to work for YOU, the core of our business. We enjoy working with our customers to create a work of art to display your art in, and we are happy to work with you on creating a custom frame within a budget. Just let us know what your budget is and let the fun begin!